Valoris is inviting residents, schools, organizations and businesses across Prescott and Russell to wear purple on October 29 as part of Ontario’s Dress Purple Day and the Great Purple Chain Challenge, an initiative promoting the safety and well-being of children and youth.

The campaign aims to raise awareness of every child and young person’s fundamental right to grow up in a safe, caring and supportive environment.

According to Valoris, wearing purple represents more than a symbolic gesture. It demonstrates a collective commitment to children, youth and families throughout the region and encourages community members to help build an environment where every child can grow up safely.

On October 29, residents are encouraged to wear purple clothing or accessories, or a purple ribbon, and share their participation on social media using the hashtags #IDressPurpleBecause and #ValorisPR.

Community members can also participate in the Great Purple Chain Challenge by sharing photos of their involvement via email at mauve-purple@valorispr.ca. Valoris is encouraging residents to further support the campaign by sharing the organization’s Facebook posts.

Purple T-shirts available for purchase

Official Dress Purple Day T-shirts are available for $14 and can be purchased exclusively online.

Orders can be picked up at one of Valoris’ service centres in Rockland, Embrun, or Hawkesbury until October 23, 2026.
Residents can find the purchase link by visiting Valoris’ Dress Purple Day 2026 campaign information.

About Valoris
Valoris for Children and Adults of Prescott-Russell provides services to children, youth, adults and families throughout the region, with a focus on safety, well-being and personal development.

Through its programs and community partnerships, the organization works to build a strong, inclusive and caring community.