{"id":143142,"date":"2026-10-14T10:01:19","date_gmt":"2026-10-14T14:01:19","guid":{"rendered":"https:\/\/refletnews.ca\/?p=143142"},"modified":"2026-10-14T10:01:20","modified_gmt":"2026-10-14T14:01:20","slug":"un-coup-de-marketing-voyons-donc","status":"publish","type":"post","link":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/","title":{"rendered":"Un coup de marketing, voyons donc !"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lorsque les S\u00e9nateurs d\u2019Ottawa ont choisi Thomas Chabot pour succ\u00e9der \u00e0 Brady Tkachuk \u00e0 titre de capitaine de l\u2019\u00e9quipe, plusieurs y ont vu un coup de marketing de la direction pour amadouer et rallier les partisans francophones de l\u2019organisation, particuli\u00e8rement ceux de l\u2019Outaouais. Voyons donc !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il suffit d\u2019examiner le parcours du d\u00e9fenseur qu\u00e9b\u00e9cois pour r\u00e9aliser que cette th\u00e9orie ne tient pas la route. Le \u00ab&nbsp;C&nbsp;\u00bb sur son chandail, Chabot ne l\u2019a pas vol\u00e9. Depuis plusieurs ann\u00e9es, il figure parmi les piliers de la brigade d\u00e9fensive des S\u00e9nateurs. Durant la travers\u00e9e du d\u00e9sert qu\u2019a connue l\u2019\u00e9quipe de 2017 \u00e0 2021, il a longtemps \u00e9t\u00e9 l\u2019une des rares raisons d\u2019esp\u00e9rer pour les partisans. \u00c0 l\u2019instar de Mike Matheson \u00e0 Montr\u00e9al, il patine comme le vent, peut passer de longues minutes sur la glace et \u00eatre utilis\u00e9 \u00e0 toutes les sauces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui me concerne, c\u2019est un excellent choix. Probablement le meilleur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u2019avoue cependant que le choix de Chabot est probablement tout aussi populaire dans les bureaux du d\u00e9partement de marketing que dans le vestiaire des joueurs, surtout aupr\u00e8s de ceux qui ont l\u2019Outaouais comme march\u00e9 cible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un excellent d\u00e9but de saison<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parlant des S\u00e9nateurs, combien d\u2019entre vous s\u2019attendaient \u00e0 ce que l\u2019\u00e9quipe connaisse un tel d\u00e9but de saison dans la Ligue nationale de hockey ? Qu\u2019elle sorte des blocs avec le meilleur pourcentage de victoires (.833) de l\u2019Association de l\u2019Est ? Pas moi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je sais, vous allez me dire que l\u2019\u00e9chantillon est mince, qu\u2019il ne s\u2019agit que six matchs. Vous avez raison. Mais avouez que vous aussi, vous croyiez qu\u2019il y aurait une certaine p\u00e9riode d\u2019adaptation en d\u00e9but de saison \u00e0 la suite du d\u00e9part de Brady Tkachuk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et ce, sans compter que les Sens ont disput\u00e9 plusieurs de ces six parties sans les services de trois de leurs \u00e9l\u00e9ments cl\u00e9s&nbsp;: Jake Sanderson, Artem Zub et William Edlund.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les circonstances, certaines statistiques sont surprenantes&nbsp;: moyenne de seulement 2.00 buts allou\u00e9s par match et fiche de 3-1 \u00e0 l\u2019\u00e9tranger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chapeau !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La rivalit\u00e9 Vikings \u2013 Panth\u00e8res<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au sein des ligues, tous sports confondus, on assiste r\u00e9guli\u00e8rement \u00e0 de belles rivalit\u00e9s entre certaines \u00e9quipes. Plusieurs sont n\u00e9es \u00e0 la suite de luttes ardues et m\u00e9morables en s\u00e9ries \u00e9liminatoires. Dans d\u2019autre cas, c\u2019est la proximit\u00e9 g\u00e9ographique qui en est l\u2019\u00e9l\u00e9ment d\u00e9clencheur. Ce sont les fameuses \u00ab rivalit\u00e9s r\u00e9gionales \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la Ligue de hockey junior de l&#8217;Est ontarien, il existe une rivalit\u00e9 que tous les partisans de la r\u00e9gion connaissent bien : celle opposant les Vikings de Casselman aux Panth\u00e8res d&#8217;Embrun. Une rivalit\u00e9 aliment\u00e9e par la proximit\u00e9 des deux municipalit\u00e9s et dont les racines remontent \u00e0 l&#8217;\u00e9poque des 72&#8217;s d&#8217;Embrun et des Stars de Casselman au niveau junior C.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le premier duel entre ces deux grands rivaux aura lieu \u00e0 Casselman jeudi soir. Un affrontement qui promet. D\u2019un c\u00f4t\u00e9 comme de l\u2019autre, on retrouve des formations qui se ressemblent&nbsp;: solides devant le filet, fiables \u00e0 la ligne bleue et relativement jeunes et inexp\u00e9riment\u00e9s \u00e0 l\u2019attaque. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entra\u00eeneur-chef des Panth\u00e8res, Jay Campbell, attend ce match avec impatience. Selon lui, les Vikings sont une des \u00e9quipes de r\u00e9f\u00e9rence de la ligue. Ainsi, cette premi\u00e8re confrontation contre les champions en titre lui permettra de mieux \u00e9valuer sa troupe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;Casselman, c\u2019est le top du top dans la ligue. Il n\u2019y a rien comme un match contre les Vikings, \u00e0 Casselman, pour savoir quel genre d\u2019\u00e9quipe tu as&nbsp;\u00bb, m\u2019a-t-il lanc\u00e9 lors d\u2019une r\u00e9cente conversation t\u00e9l\u00e9phonique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je pense bien aller faire un tour au Complexe sportif J.R. Brisson jeudi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pauvres REDBLACKS !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il faut \u00eatre forts et avoir le c\u0153ur solide pour \u00eatre un partisan des REDBLACKS d\u2019Ottawa ! Imaginez&nbsp;: aucune victoire en 16 matchs cette saison. Une fiche combin\u00e9e de seulement quatre victoires contre 30 d\u00e9faites au cours des deux derni\u00e8res campagnes. Ayoye !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9fensive a accord\u00e9 599 points en 16 parties. C\u2019est une moyenne de plus de 37 points par match. Re-ayoye !!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les amateurs de football de la Capitale nationale, et ils sont nombreux, m\u00e9ritent mieux que \u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La peinture par num\u00e9ro \u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au rythme o\u00f9 Juraj Slafkowsky a commis des revirement la semaine derni\u00e8re, Martin St-Louis, devrait peut-\u00eatre se raviser et lui demander de s\u2019adonner \u00e0 la peinture par num\u00e9ros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je blague, bien entendu, en faisant allusion \u00e0 la r\u00e9cente m\u00e9taphore de l\u2019entra\u00eeneur-chef du Tricolore.&nbsp; Il n\u2019en demeure pas moins que le gros attaquant slovaque en arrache par les temps qui courent. Il a l\u2019air perdu sur la glace et il accumule les bourdes les unes apr\u00e8s les autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y-a-t-il lieu de s\u2019alarmer ? Je ne pense pas. Apr\u00e8s tout, Slafkovsky nous a habitu\u00e9s \u00e0 de lents d\u00e9parts depuis qu\u2019il endosse l\u2019uniforme du Canadien. On oublie aussi trop souvent qu\u2019il n\u2019a que 22 ans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Une situation en constante \u00e9volution<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bon, terminons cette semaine en abordant la situation des gardiens de buts chez le Canadien de Montr\u00e9al, une situation en constante \u00e9volution depuis le d\u00e9but de la saison.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En l\u2019espace de seulement deux semaines, Jakub Dobes est pass\u00e9 du statut de gardien de but num\u00e9ro un \u00e0 celui d\u2019auxiliaire. Samuel Montembeault, lui, est pass\u00e9 du banc des r\u00e9servistes \u00e0 l\u2019infirmerie sans m\u00eame avoir eu l\u2019occasion de disputer un seul match. Pendant ce temps, Jacob Fowler a quitt\u00e9 Laval pour s\u2019emparer du poste de titulaire devant le filet montr\u00e9alais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans tout \u00e7a, il est difficile de ne pas \u00e9prouver un peu de sympathie pour le pauvre Montembeault. Quelle malchance de se blesser \u00e0 l\u2019entra\u00eenement \u00e0 la veille du match qui aurait peut-\u00eatre pu lui permettre de tourner la page sur une saison particuli\u00e8rement difficile l\u2019an dernier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On se quitte l\u00e0-dessus. Bonne semaine \u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette semaine, notre chroniqueur sportif traite de divers sujets : le capitaine Thomas Chabot, le surprenant d\u00e9but de saison des S\u00e9nateurs, la rivalit\u00e9 Vikings-Panth\u00e8res \u2026 <\/p>\n","protected":false},"author":36,"featured_media":142930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[73],"class_list":["post-143142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports-loisirs","tag-populaire"],"acf":[],"featured_media_global":{"id":137621,"title":{"rendered":"IMAGE-AVANT-yvon"},"description":{"rendered":""},"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":1024,"height":647,"file":"2026\/10\/IMAGE-AVANT-yvon.jpg","filesize":101524,"sizes":{"medium":{"file":"IMAGE-AVANT-yvon-300x190.jpg","width":300,"height":190,"mime-type":"image\/jpeg","filesize":10994},"thumbnail":{"file":"IMAGE-AVANT-yvon-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5823},"medium_large":{"file":"IMAGE-AVANT-yvon-768x485.jpg","width":768,"height":485,"mime-type":"image\/jpeg","filesize":43599},"Image Size 500x500":{"file":"IMAGE-AVANT-yvon-500x500.jpg","width":500,"height":500,"mime-type":"image\/jpeg","filesize":32732}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[],"alt":""}},"source_url":"https:\/\/editionap.ca\/wp-content\/uploads\/sites\/3\/2026\/10\/IMAGE-AVANT-yvon.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un coup de marketing, voyons donc ! - Le Reflet \/ The News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un coup de marketing, voyons donc ! - Le Reflet \/ The News\" \/>\n<meta property=\"og:description\" content=\"Cette semaine, notre chroniqueur sportif traite de divers sujets : le capitaine Thomas Chabot, le surprenant d\u00e9but de saison des S\u00e9nateurs, la rivalit\u00e9 Vikings-Panth\u00e8res \u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Reflet \/ The News\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-14T14:01:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-14T14:01:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/editionap.ca\/wp-content\/uploads\/sites\/3\/2026\/10\/IMAGE-AVANT-yvon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yvon Legault\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yvon Legault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/\"},\"author\":{\"name\":\"Yvon Legault\",\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/#\\\/schema\\\/person\\\/882ee27be61a1d5f4a358d9bd2486212\"},\"headline\":\"Un coup de marketing, voyons donc !\",\"datePublished\":\"2026-10-14T14:01:19+00:00\",\"dateModified\":\"2026-10-14T14:01:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/\"},\"wordCount\":1036,\"image\":{\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/editionap.ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/IMAGE-AVANT-yvon.jpg\",\"keywords\":[\"Populaire\"],\"articleSection\":[\"Sports et loisirs\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/\",\"url\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/\",\"name\":\"Un coup de marketing, voyons donc ! - Le Reflet \\\/ The News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/editionap.ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/IMAGE-AVANT-yvon.jpg\",\"datePublished\":\"2026-10-14T14:01:19+00:00\",\"dateModified\":\"2026-10-14T14:01:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/#\\\/schema\\\/person\\\/882ee27be61a1d5f4a358d9bd2486212\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/editionap.ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/IMAGE-AVANT-yvon.jpg\",\"contentUrl\":\"https:\\\/\\\/editionap.ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/IMAGE-AVANT-yvon.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/sports-loisirs\\\/un-coup-de-marketing-voyons-donc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Un coup de marketing, voyons donc !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/\",\"name\":\"Le Reflet \\\/ The News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refletnews.ca\\\/en\\\/#\\\/schema\\\/person\\\/882ee27be61a1d5f4a358d9bd2486212\",\"name\":\"Yvon Legault\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e478646281b79522c34ae12ddeff17144d950fb08c02f44f8d7fc6fcf391774?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e478646281b79522c34ae12ddeff17144d950fb08c02f44f8d7fc6fcf391774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e478646281b79522c34ae12ddeff17144d950fb08c02f44f8d7fc6fcf391774?s=96&d=mm&r=g\",\"caption\":\"Yvon Legault\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un coup de marketing, voyons donc ! - Le Reflet \/ The News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/","og_locale":"en_US","og_type":"article","og_title":"Un coup de marketing, voyons donc ! - Le Reflet \/ The News","og_description":"Cette semaine, notre chroniqueur sportif traite de divers sujets : le capitaine Thomas Chabot, le surprenant d\u00e9but de saison des S\u00e9nateurs, la rivalit\u00e9 Vikings-Panth\u00e8res \u2026","og_url":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/","og_site_name":"Le Reflet \/ The News","article_published_time":"2026-10-14T14:01:19+00:00","article_modified_time":"2026-10-14T14:01:20+00:00","og_image":[{"url":"https:\/\/editionap.ca\/wp-content\/uploads\/sites\/3\/2026\/10\/IMAGE-AVANT-yvon.jpg","width":1024,"height":647,"type":"image\/jpeg"}],"author":"Yvon Legault","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Yvon Legault","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/#article","isPartOf":{"@id":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/"},"author":{"name":"Yvon Legault","@id":"https:\/\/refletnews.ca\/en\/#\/schema\/person\/882ee27be61a1d5f4a358d9bd2486212"},"headline":"Un coup de marketing, voyons donc !","datePublished":"2026-10-14T14:01:19+00:00","dateModified":"2026-10-14T14:01:20+00:00","mainEntityOfPage":{"@id":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/"},"wordCount":1036,"image":{"@id":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/#primaryimage"},"thumbnailUrl":"https:\/\/editionap.ca\/wp-content\/uploads\/sites\/3\/2026\/10\/IMAGE-AVANT-yvon.jpg","keywords":["Populaire"],"articleSection":["Sports et loisirs"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/","url":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/","name":"Un coup de marketing, voyons donc ! - Le Reflet \/ The News","isPartOf":{"@id":"https:\/\/refletnews.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/#primaryimage"},"image":{"@id":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/#primaryimage"},"thumbnailUrl":"https:\/\/editionap.ca\/wp-content\/uploads\/sites\/3\/2026\/10\/IMAGE-AVANT-yvon.jpg","datePublished":"2026-10-14T14:01:19+00:00","dateModified":"2026-10-14T14:01:20+00:00","author":{"@id":"https:\/\/refletnews.ca\/en\/#\/schema\/person\/882ee27be61a1d5f4a358d9bd2486212"},"breadcrumb":{"@id":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/#primaryimage","url":"https:\/\/editionap.ca\/wp-content\/uploads\/sites\/3\/2026\/10\/IMAGE-AVANT-yvon.jpg","contentUrl":"https:\/\/editionap.ca\/wp-content\/uploads\/sites\/3\/2026\/10\/IMAGE-AVANT-yvon.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/refletnews.ca\/en\/sports-loisirs\/un-coup-de-marketing-voyons-donc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/refletnews.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Un coup de marketing, voyons donc !"}]},{"@type":"WebSite","@id":"https:\/\/refletnews.ca\/en\/#website","url":"https:\/\/refletnews.ca\/en\/","name":"Le Reflet \/ The News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refletnews.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/refletnews.ca\/en\/#\/schema\/person\/882ee27be61a1d5f4a358d9bd2486212","name":"Yvon Legault","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/9e478646281b79522c34ae12ddeff17144d950fb08c02f44f8d7fc6fcf391774?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9e478646281b79522c34ae12ddeff17144d950fb08c02f44f8d7fc6fcf391774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e478646281b79522c34ae12ddeff17144d950fb08c02f44f8d7fc6fcf391774?s=96&d=mm&r=g","caption":"Yvon Legault"}}]}},"_links":{"self":[{"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/posts\/143142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/comments?post=143142"}],"version-history":[{"count":1,"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/posts\/143142\/revisions"}],"predecessor-version":[{"id":143143,"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/posts\/143142\/revisions\/143143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/media\/142930"}],"wp:attachment":[{"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/media?parent=143142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/categories?post=143142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refletnews.ca\/en\/wp-json\/wp\/v2\/tags?post=143142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}